A logo is your company is most instantly Recognisable asset. It is the face of your brand-your calling card-designed to convey a sense of what makes your company special in as short a time as possible.
A good logo should inspire trust, be memorable and create a lasting impact-for the right reasons! A logo needs to convey positive messages about your brand and should help demonstrate your vision, core values and beliefs.
At YMS Web Solutions we are experts in all areas of branding and visual identity, with over 10 years experience in creating excellent logos that make an impact and inspire trust and loyalty, so your customers return to you again and again.
A good logo is:
A logo should set your brand apart from every other company. It needs to stand alone so there is no blurring between your message and that of a separate company.
Complex logos fail to make an impact and look amateur. A simple, bold logo spells professionalism.
Bold, contrasting colors are easy to read. Your logo must meet accessibility standards, particularly online.
A logo should reflect your brand is signature colors. While it is a good idea to have a black and white version and other variations, too much flexibility can lead to a blurring of boundaries and loss of recognition. You will need to use your company is signature font(s) too.
Your logo must work equally well on the web as it does Offline. Ditto for merchandising, business cards, Flyers and so on.
YMS Web Solutions are experts in logo design. We work with over 200 companies so we understand what goes into brand management and how important it is for companies to have a striking, consistent visual identity.
Here is how the process works:
We will work closely with you to understand what makes your brand special-from your unique selling points, to your core values and customer perceptions
We will perform an evaluation of your competitors visual identity to discover what works and what does not, and how we can help you stand out from the crowd.
we will present you with several initial designs for your feedback. We understand how important it is to get design right so are happy to make as many tweaks as necessary to ensure you get a product you are happy with.
Whatever your requirements or budget, we can help you make the most of what the Internet has to offer for your business. Please do not hesitate to contact us to find out more, or request a free personalised quote using the form on the right.